Markdown: the “Lingua Franca” of the InternetOne of the ideas that’s transforming content workflows is using simpler, human-friendly Markdown. We see it in use in all sorts of tools (such as Github and Trello), and it prevents many of the problems we’ve seen over the years with people trying to paste Word-formatted copy into rich-text form fields. This will generate horrible HTML markup that is challenging to style and maintain. This can seriously degrade the quality of a new site or app. Markdown is useful because it’s a plain-text, human-readable content format that can be parsed into HTML later on its journey to being read on the internet.
Here’s how we’re using Markdown in our content development process at Healthsparq.